Polish national stand at Speciality and Fine Food Asia 2019 fair in Sinapore

added: Aleksandra Fórmaniak | 2019-07-24 14:08:10

polandtastesgood, food, polishfood, poland, kowr

The third edition of Speciality and Fine Food Asia fair took place on 17-19 July 2019 in Singapore. The KOWR organized a Polish national stand under the „Poland tastes good” slogan for the first time during the show, as part of the KOWR’s activities promoting Polish agri-food products on foreign markets.

Speciality and Fine Food Asia is an important food fair in Singapore and Southeast Asia. It is mainly focused on high-quality food products. The aim of the event is to create the opportunity for co-operation between local and foreign companies operating in the food industry, which is of great importance due to the fact that Singapore imports the majority of food products.

The Polish national stand of 72 m² enabled four Polish entrepreneurs to present their offer in person. It also included a showroom displaying products of 16 Polish producers. The main products showed at the stand included fruit juices, sweets, fish preparations and caviar, dairy products, healthy snacks and functional food.

Polish national stand was organized by the KOWR as part of the promotion programme for Polish food specialties under the sub-measure 3.3.2. ‘Promotion of Polish economy based on Polish brands – Polish Economy Brand – Go to Brand’ of the Intelligent Development Operational Programme (POIR).

Cooking shows were held at the stand every day, with an aim to promote Polish cuisine and food as well as to present Poland as a country with modern approach towards its strong culinary traditions.

During the official opening ceremony, the Polish national stand received an honorable mention as one of the most attractive stands of the event. The KOWR was also awarded for supporting the companies present at the stand.

On 16 July 2019, the entrepreneurs participating in the trade mission took part in meetings with companies from Singapore. The meetings were organized by the Polish Trade Office of the Polish Investment and Trade Agency in Singapore in co-operation with the KOWR.