Sial Interfood is one of the leading food fair in Indonesia. This year’s edition attracted 1100 exhibitors from 27 countries. The organizer estimates that the number of visitors exceeded 50 thousand. Many Polish companies took part in the show as well, constituting the fifth largest group of foreign exhibitors of the fair.
The Polish presence at the fair was accompanied by an economic mission organized by the KOWR in co-operation with the Polish Trade Office of the Polish Investment and Trade Agency in Jakarta. An information meeting on the specifics of the Indonesian market was organized as part of the mission. In addition, the representatives of Polish companies had an opportunity to become familiar with the offer and prices on the Indonesian market thanks to a visit to local retail outlets (store-check). The entrepreneurs visited two retail chains that offer imported food products: GrandLucky and KemChicks.
The Polish national stand of 72 m2 showed the product offer of six companies including, inter alia, fruit, fruit and vegetable preparations, dairy products, food additives as well as coffee and coffee syrups.
On the first day of the show, the Polish stand was visited by Ms Beata Stoczyńska, the Polish Ambassador to Indonesia, who took part in its official opening.
Cooking shows organized by the KOWR took place at the Polish stand every day of the fair. Their aim was to promote Polish food and present Poland as a traditional country with modern cuisine.